The OK Company launches today with OK Play, its first product encouraging children’s social and emotional growth by inspiring kids and parents to play together

The year 2020 will be remembered as an unbelievably challenging time for parents with young children: quarantine at home, work from home, and teach children to learn from home. At Obvious, we believe technology can play a positive role in early childhood education, and this year we know that parents need it more than ever before. That’s why we’re thrilled to announce our Series A investment in The OK Company.

OK Play, a new app launching today from the OK Company, is designed to use screen time as a catalyst for real-world play where parents can foster connections with kids and build empathy, kindness, and creativity. Available today for smartphones and tablets in the Apple and Android app stores, OK Play features a wide range of daily activities that parents and kids can do together, both on-screen and off. OK Play is free for everyone to use, and also offers a premium subscription for parents seeking a deeper curriculum and the ability to save photo and video moments they co-create with their children. …

A recipe for effective and enjoyable startup board meetings

The folklore of bad board meetings at venture-backed startups is too strong to ignore.

Desultory meetings run by sleep-deprived CEOs pulling all-nighters to get the board slides done. Frantic product teams racing to cobble together an innovation demo for the just-conjured roadmap. And let’s not forget cranky, unprepared investors asking minutia questions about slide #4 that will be fully answered on slide #7.

What if you could flip all that into a truly delightful collaboration between founders and investors that help the business stay true to its purpose and (hopefully) achieve great success?

Recent events pushing leadership teams to all-remote sessions makes it all the more important to pick the right strategy and structure for board effectiveness. …

Obvious invests in Taika

I’m excited to share the story behind our investment in Taika: a new kind of functional beverage company based in San Francisco, CA.

We first met Taika co-founders Michael Sharon and Kal Freese in early 2019. We were on a quest to find and fund a next-generation beverage company that could deliver a health and wellness boost alongside the taste and quality of a world-class coffee or tea to start the day.

The Taika founders were on a similar journey they call Stealth Health — a vision to hijack everyday food and beverage habits with efficacious wellness benefits. …


James Joaquin

#worldpositive investor @ Obvious Ventures (and the former CEO @ Xmarks, Xoom, & Ofoto)

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