John, your observations are spot on (as usual). Unilever is authentically baking sustainability into their brands and products as a market advantage.

I had the pleasure of serving on the Seventh Generation board for the last four years. Here are seven lessons on how that board operated so effectively: https://medium.com/obvious-ventures/seven-habits-of-a-highly-effective-board-49cc71453579#.gc4ilelnq

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#worldpositive investor @ Obvious Ventures (and the former CEO @ Xmarks, Xoom, & Ofoto)

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